Appreciate Whisky: Whisky Appreciates

03-01-2017 By Emily Stockden

We are often asked whether or not Whisky is a wise investment. The short answer: yes! According to a report released recently by Rare Whisky 101, rare Scotch Whisky traded on the open market in the UK grew 25.1% from £7.64m in 2014 to £9.56m in 2015. Volumes increased by 27.8% from 33,998 in 2014 to 43,458 in 2015.

The Rare Whisky Apex 1000 Index – the world’s broadest and most comprehensive Scotch whisky index – closed the year 14.3% up, only 1.5% lower than 2014’s increase. To put these numbers in perspective, rare wine was down 0.4% while gold was down 10.4% and oil was down 35%.

Rare Whiskey Apex Bar Graph

2015 Investment Comparison: 31 Dec 2014 – 31 Dec 2015 published by Rare Whisky 101

While these statistics might make you want to run out and invest in whisky – and let’s be honest, it’s not like your arm needed much twisting – be warned: not just any old bottle will appreciate in value… Or should we say not just any bottle?

Age and vintage are key in determining the value of a whisky: the older the age and the earlier the vintage, the better. And if you can get your hands on a bottle from a mothballed distillery – like Diageo-owned Port Ellen and Brora – that’s possibly first prize.

Diageo recently released its annual collection of rare Scotch whiskies. Only 10 were released and in very limited quantities. Among these is a 37 Year Old Port Ellen, making it the oldest Port Ellen ever released. There are only 3 000 bottles available and they cost £2 500 each.

Other releases of interest include Brora 38 Year Old and Glenkinchie 24 Year Old, both of which are the oldest bottles ever released in the range from these distilleries. Head of Whisky Outreach for Diageo, Dr Nick Morgan also enthused about a Mannochmore 25 Year Old "aged in rejuvenated casks and a smooth textured, complex whisky."