|08-01-2018||By Nokulunga Msibi|
Adelphi partnered with Advanced Research Cryptology (Arc-net) to protect its rare limited edition against fraud and counterfeiting. 2447 bottles of Adelphi’s Ardnamurchan were authenticated by Arc-net’s block chain. Each bottle was fitted with a QR code that traces each purchase.
Blockchain is the technology that underpins popular cryptocurrencies such as Bitcoin and Ethereum. The technology ensures public traceability of information by allowing the information to be distributed not copied.
Don & Alex Tapscott who wrote Blockchain Revolution define blockchain as “…an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.” It is a decentralized and distributed digital ledger that is used to record transactions across many computers. The record cannot be altered without doing so on all subsequent blocks. This means that only the 2447 marked bottles of Ardnamurchan are available and authenticated, none can be added retroactively.
Adelphi’s Managing director, Alex Bruce, said "By simply scanning a bottle on their phone, customers will be able to find out unrivalled detail about their spirit". With each QR code on the bottle providing information about each whisky from barley to bottle.
Kieran Kelly, CEO of Arc-Net, said "Blockchain enables a new era of transparency and product authentication".